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Supermarket Wars

 
H Forman & Son are the UK’s oldest salmon smokery and the last East London family-run business to survive in an industry whose market was demolished by fish farming. How have they stood the test of time?

Most people think that Smoked Salmon is a traditional Scottish delicacy, but the custom of smoking as a way of preserving food was introduced from abroad less than 120 years ago.

When they arrived in London’s east end from the pogroms of Russia, Ukraine and Poland, immigrant east Europeans brought with them fish in barrels of brine, which they smoked for their own consumption. It didn’t take them long to discover the superb indigenous fish. Before long, smoked salmon made a grand entrance into the dining rooms of London and soon became Britain’s number one luxury food.

Until 20 years ago, over a dozen salmon curers traded from their traditional Hackney base, but now only one survives. H Forman & Son, founded in 1905 by the great-grandfather of the present managing director, Lance Forman, is now the world’s leading supplier of Scottish smoked wild salmon.

‘In the last seven years, there has been a noticeable improvement in peoples’ awareness of the differences between wild and farmed salmon,’ enthuses Lance. ‘There is definitely a demand for wild salmon wherever you go.’

Combining only the finest specimens with nearly a century of expertise, the company cures and smokes both wild and farmed salmon to the same exacting specifications. Lance points out that, although wild salmon tastes irrefutably better than the farmed variety, it is neither more nutritious nor healthier.

‘Although there has been some bad publicity about salmon farming I wouldn’t agree with everything I read. Much of it is rumour-mongering.’

The pigment Canthaxanthin, which is found in farmed salmon, recently formed the basis of a scare story in the Daily Mail, but the spin was quickly halted by the Scottish Quality Salmon organisation, which pointed out that Canthaxanthin, a naturally occurring carotenoid pigment, is also eaten by wild salmon. Another myth that Lance is glad to dispel is that wild salmon is smoked ‘fresh.’

‘Wild salmon is frozen – it has to be by European law, and it always was. We don’t have a problem with it, because the process of defrosting actually enhances the fish. A lot of younger chefs who aren’t familiar with the history of salmon smoking raise their eyebrows but they forget that in former times, salmon was either eaten fresh or – out of season – smoked. We always freeze the fish when it is caught, but when it defrosts and the water melts away, the flesh becomes more porous and draws in the smoke to give a beautiful even flavour,’ he explains.

Farmed salmon now costs about £15 a kilo compared to £80 for its wild cousins. A dearth of wild salmon – mainly due to an increase in the seal population – as well as their labour-intensive, meticulous preparation, accounts for the big difference in price. A 5kg wild salmon smoked by Forman’s London Cure will reduce its weight by more than two thirds – a further reason for its fine food cache.

This year, H Forman & Son held its last Wild Salmon Race in which the first Scottish salmon to be caught after 1 February, won its fisherman a Fortnum & Mason hamper and £100 cash prize.

‘One of the reasons we’re stopping the race is less to do with the general decline in wild salmon than the slight genetic difference between fish caught in the spring and those caught in summer. It’s principally the summer variety that we are smoking.’

The introduction of mass-produced salmon farming some 20 years ago provided much-needed employment in the Highlands and Islands. But the supermarkets introduced changes in the concept of salmon buying, putting pressure on new companies to find cheaper ways of production. Instead of purchasing the best, the supermarkets bought the cheapest raw material, and this often meant that traditional suppliers were competing with weak, heavily subsidised Norwegian fish.

Increasing commercial demands from the supermarkets also changed the curing method for farmed salmon. Instead of putting dry salt on to suck the moisture out of the fish, the new suppliers added salt to the drying salmon, actually pumping up the weight and giving the fish an extra shelf life, but also embalming it in a slimy, unpleasant texture. The most recent technique employed to avoid weight loss is not to smoke the fish at all but just to spray it with smoke flavouring.

Although rod-caught fish appear in February, Forman’s buy only net-caught fish, which start to arrive in early May.

‘It’s very competitive and political, and a lot of games are played,’ admits Lloyd Hardwick, professional chef and current general manager at H Forman & Son. ‘Three or four main contenders try to buy as much salmon as they can and sell it to us, knowing we’re the only ones who smoke it. If we get to the fishermen first, we command the lower price. It’s led by demand.’

Little has changed over the years. Fish arrive daily from Scotland and the 30-strong work force clock in at 4am. The fish are first graded, then bled and given a good wash down.

‘People always think there’s a secret process involved with wild salmon,’ says Hardwick, ‘but the magic is simply the traditional method combined with the highest quality fish. As a chef, if I make sure I have the best fish coming in, there’s less preparation to do. The product should speak for itself.’

After the salmon are ‘penny-holed’, to allow deep absorption, they are covered in pure rock salt and no other flavouring. Other curers might enhance the flesh with juniper berries but Forman’s use nothing else. This is the true London Cure. When the moisture and bacteria have been drawn out, the fish is dried in the kiln for eight to ten hours with smoke derived from damp oak sawdust. This completely natural process results in flesh that is very low in salt and smoke. The flavour of the fish comes freely and the smoke can only be tasted at the back of one’s palette.

The fish is then sliced by hand on the bone from the head downwards and the belly bones are removed. The MD’s brother can skin, gut, whisk out the 32 pin bones, fillet and lateral slice a 22-pounder in the space of a few minutes. On completion, every part of the fish finds a market. Locals call round to buy the head for soup and the pellicle for chopping up in salads. Being lightly cured, the pellicle is lean and buttery and melts in your mouth.

Forman’s customers represent a Who’s Who of catering, including top food halls, restaurants and hotels around the world. A galaxy of star chefs like Willi Elsener of The Dorchester, Anton Edelmann of the Savoy order Forman’s salmon regularly, as does Harrods and the House of Commons.

Until four years ago, Fortnum & Mason, their biggest client, was selling 50 per cent farmed and 50 per cent wild salmon. A year ago, despite being two to three times the price of farmed salmon, sales of wild salmon had rocketed to 90 per cent, so Fortnum’s decided not to stock farmed salmon at all. To the company’s advantage, Hardwick used to work as a corporate chef for the Roux brothers, High Table and Tate Modern. He knows most of the west end and city chefs personally and understands exactly what they want.

H Forman & Son also run a successful sideline in imported sea fish and prepared foods, sold through their website – www.formanandfield.com. The site has a selection of top quality foods from small suppliers around Britain which can be delivered within 24 hours. Some of the products are also available as hamper gift baskets.

‘The biggest problem now is the shortage of skilled chefs in the industry,’ says Hardwick. ‘So what happens is they buy more semi-cooked food. We offer something they can rely on, such as a well-made fish cake, prepared by a chef and sent out to a chef.’

This summer, the company will move to bigger and brighter premises, still in Hackney. In a specially constructed demonstration centre Hardwick intends to introduce the Forman method exclusively to chefs, thus preserving the company’s almost 100 year-old integrity in Salmon Smoking

Timothy Foster

First published in PURE Modern Lifestyle